Dressage On Television

Lincoln, Nebraska

Until now, catching the glimpse of a dressage horse on American television is a very rare sighting. Thanks to a joint project with the United States Dressage Federation (USDF) and RFD-TV, several hours of dressage will be available each week on satellite television.

RFD-TV is located on channel 9409 of the DISH Network System, and soon will also be available on DirectTV. RFD-TV is the nation's first 24-hour television network dedicated to serving the needs and interests of rural America and agriculture. It is a nonprofit 501(c) corporation, which provides informational and educational programming as a public interest channel.

The dressage presentations are aired each Friday at 4 & 10 p.m. eastern time, with three repeats over the weekend. "Dressage is the #1 request from our viewers of horses on RFD-TV," said Patrick Gottsch, President RFD-TV. "The USDF has been instrumental in providing programming that will begin to fill this need. We look forward to working with the USDF to continue to expand this programming block on RFD-TV to showcase, and promote, dressage to millions of homes in North America."

"We are very excited to be able to present dressage training through RFD-TV. With this technology, we have the capacity to reach over 17 million homes," explained Beth Wood, USDF's Director of Sales and Marketing.

RFD-TV features 56 hours of programming each week to serve the entire equine industry. Training, events, and informational videos are featured each day in two-hour blocks. Broadcasting originates from Dallas, Texas, and the network is supported through sponsorships of its programming. For further information, www.rfd-tv.com.

Viewing schedules are posted at:

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A nonprofit, tax-exempt corporation, USDF serves as the national voice of the dressage community. USDF is dedicated to education, to the recognition of achievement, and to the promotion of the sport of dressage. Become a group member of USDF by joining one of its 133 affiliated dressage clubs, or join USDF directly as a participating member and receive additional benefits and awards eligibility. For more information, contact USDF at P.O. Box 6669, Lincoln, NE 68506; telephone 402/434-8550; e-mail usdressage@usdf.org; or visit www.usdf.org.



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